Quotes response

Every day we are exposed to a barrage of information, advertisements, and stories in newspapers, on billboards and on television… information that tells us what is important in the world… advertisements that tell us about our priorities in life… and billboards that encourage us to want more. It may seem all too easy to just accept what we read and what we are told… But stop and think about what is really being said?… What are we really being sold?… What are the real messages?… Who is telling them and why are they telling them?… Who benefits from these messages?
Whats really being said is what someone, or a company who designed the billboard believes. It is their values being projected onto us. The real message is generally about change, change in lifestyle and demand. Generally billboards and advertisements are designed for the economic benefit of an organisation, and generally it is those oranizatioins that benefit with the positive or negative effect on us, society. Depending on what the information details.
Next, reflect on your own thoughts and perceptions… What assumptions are you making about the messages you read and hear?… How do your personal values influence these perceptions?… How has your family life, culture, gender or faith shaped the way you interpret these messages… the world?"
my own assumption or response to advertisement is not to take everything at face value, and not to just accept what i read or hear but to take it in and question it to my current beliefs or understanding. I was bought up to question things so this is the approach i have toward life in general.
There are always competing interests in debates about sustainability and it is important to build tolerance around different interests and perspectives. However, it is also important to keep questioning and scrutinising what it is that people and institutions are actually seeking to sustain.
I would say i agree with this quote everyone has a different opinion of what sustainability actually is, as we saw when we looked at definitions of sustainability. Depending on the motives of a person depends on how they see sustainability and what they are trying to sustain, hence it is important to keep questioning and scrutinising what insitiutions are seeking to sustain to ensure it remains constant.